Email Marketing Tips
Important Things You Need to Know to Run a Successful Email Marketing Campaign
Did you know that there are around 269 billion emails sent out every day? That's a lot of competition for you to try and gain your audience's attention.
That's why it's critical for you to learn how to run an email marketing campaign the right way, so you can reach your audience and keep their interest.
Here are some of the most important things that you need to know to run a successful email marketing campaign:
1. Know Your Goals
All good marketing strategies start with setting goals, and email marketing is no different. To run a successful email marketing campaign, you need to think about what it is you want to achieve.
Here are some typical goals for an email marketing campaign.
- Welcoming new subscribers
- Boosting engagement
- Nurturing existing subscribers
- Re-engaging subscribers
- Segmenting your subscribers
You can create your email marketing goals according to your overall conversion goals.
2. Understanding the Different Email Types
Along with knowing your goals, you also have to understand the different types of emails that you can send out.
While people group these in different ways, here are the three critical types of emails.
- Promotional emails – these emails talk about sales and offers and are self-promotional.
- Relational emails – these give subscribers what you've promised them, like a gift, weekly newsletter, or relevant information that they can use.
- Transactional emails – these include subscriber signup confirmations, welcome messages, order or purchase confirmations
- Acknowledgments of changes to subscriber information and are usually triggered by a subscriber's actions.
3. Know Your Audience
If you’re just getting started with email marketing, then you’re going to have to make some educated guesses if you want to target your content.
After you send out your first campaign, you’ll start to be able to collect subscriber information so you’ll have better data to work with for your next campaign.
You can gather data from Google Analytics or Facebook Insights to get demographics, interests, locations, and other pertinent information to give you a better snapshot of your audience.
4. Use the Right Technology
The best email marketing services that you can use will have tools that will help you create more successful email marketing campaigns. Some of the features that you want to look for are, easy campaign creation and automation, integrations with software you already use, ways to segment your audience, and in-depth analytics on the performance of your email campaigns.
Understanding these four essential aspects of email marketing will help you get started on the right track to creating a successful marketing campaign for your business.
# Quick Tips for Creating Email Copy that Converts
When it comes to your email marketing campaign, the copy is one of the top determining factors on whether your campaign succeeds or fails. An email has become a vital component of online marketing for any business.
If you are looking to increase opens, clicks, and conversions with your email marketing campaigns,
here are some quick tips for creating copy that converts.
1. Keep it Simple
You have mere seconds to capture the attention of your audiences, so you want to make sure that you use the simple copy in all your emails, as well as on your landing pages.
Don't use complicated words or industry jargon in your text; instead; you want to write as if you are speaking to a friend.
2. Make it Scannable
The last thing you want to do is overwhelm your reader with long paragraphs and tons of copy.
Create a design for your emails that break up your text into shorter sections with punchy subheads and numbered or bulleted lists.
This will allow the reader to quickly read through the email and grasp the message you are trying to get across.
3. Talk About Benefits Instead of Features
You want to write compelling copy that lets the reader know what’s in it for them.
You can do this by talking about how your product or service will benefit them rather than merely listing all the features.
4. Use More “You” and Less “We”
You always want to keep the focus of your copy on your readers, rather than providing unnecessary information about you or your company. Those who have subscribed to your emails are looking for how your products are going to meet their needs and how they can help them. You can do this by being more customer-centric and using the word “you” more in your email copy.
5. Align the Copy with the Subject Line
If you can get your subscribers to open your emails, then you need to make sure you deliver on what you promised in the subject line.
If you don't, you will more than likely lose their trust.
You have to make sure that the copy of your email is in line with the subject line, as well as the preheader.
6. Use SEO Keywords Judiciously
It is always important to use keywords in your email copy that will boost your readers’ interest as well as increase your chances of success with search engines.
However, you need to make sure your content is useful and well-written, and you have to avoid trying to fit in too many keywords that don’t belong.
If you want to increase the success of your email marketing campaigns, then you have to create copy that converts. These six quick tips can help you create the kind of text for your email campaigns that successfully convert more customers.
# How to Get More Email Subscribers with Social Media
It can be a daunting task to grow your list of email subscribers, however, if your business is active on social media, you have a tremendous tool at your disposal.
Social media can get you in front of a broader audience, which will allow you to gain more subscribers.
Here are several easy ways to get more email subscribers with social media.
1. Use a Simple Sign-Up Form
No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form.
This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile.
2. Preview Premium Content on Your Social Profiles
If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, ebooks, infographics, or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet, and share excerpts from the content to drive interest and traffic.
3. Share an Incentive for Sign Ups
Incentives can help when it comes to increasing the number of new subscribers to your email list. Many times users just need a little push to take action and subscriber.
Advertising the incentive on social media will draw even further attention to your offer and get more people to sign up. Make sure that you include a picture and a strong call to action when you post about these incentives.
4. Host Webinars to Gain Subscribers
An easy way to share the human side of your company is by hosting a webinar about your business. You can present your business by having someone from your company discuss a relevant topic with your target audience.
One of the main goals of hosting a webinar is to capture leads in the form of new subscribers. You can use your social media platforms to advertise and share the link to your webinar.
5. Hold a Giveaway, Contest, or Sweepstakes
One of the most effective ways to increase your email list is by using your social media platforms to host sweepstakes, contests, and giveaways.
While many marketers hold games to grow their following on the various social media platforms, the primary goal should always be to build your subscriber list.
Continuing to grow your subscriber list is a vital part of the success of your business. These tips will help you reach people who already follow you on social media to increase new subscribers.
# The Most Important KPIs for Measuring Your Email Marketing Success
If you're using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective?
The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns.
Here are the most important metrics to keep in mind for your email marketing campaign.
1. Deliverability Rate
The deliverability rate refers to where your email messages end up after they’ve been delivered.
It tells you whether your emails ended up in the subscriber's inbox or if they ended up in their spam folder.
2. Open Rate
This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once.
For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent.
3. Click-Through Rate
The click-through rate shows you the number of people who clicked on at least one of the links in your email.
This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more.
4. Conversion Rate
The conversion rate metric allows you to take things a bit further by taking a look at the definite action that you want the clicks to result in.
It measures the percentage of people who clicked on a link in your email and completed the desired action, like making a purchase or filling out a form.
5. Bounce Rate
This metric looks at the number of emails that didn't reach your customers' inboxes.
There are two different kinds of bounce rates that you should be tracking, the soft bounce rate and the hard bounce rate. The soft bounce rate is when the subscriber's email box is full, or there is a problem with the server. A hard bounce is when there is an invalid email address and your email bounces back.
6. Unsubscribe Rate
This is the percentage of people who unsubscribe from your email list.
If you have a particular email that results in high unsubscribe rates, then you’ll want to rethink a few things and adjust your next campaign accordingly.
7. List Growth Rate
This shows you how quickly your email list is growing.
The metric takes into account the bounces, unsubscribes, and the number of contacts that are added to your list during a specific time.
Keeping an eye on these key metrics will help you develop a successful email marketing campaign.
# 5 Mistakes to Avoid in Your Email Marketing Campaign
These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd.
The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread.
Here are 5 mistakes to avoid making with your email marketing campaign.
1. Sending Your Emails from a email@example.com
Sending your emails from a do not reply or no reply email is incredibly unwelcoming and uninviting.
Don't be shocked if your open rate is low if you send your emails from one of these addresses.
You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions.
2. Sending Image Only Based Emails
Only about 33% of email subscribers will have their images turned on by default.
This means that nearly two-thirds of your subscribers will not be able to read your email, but instead be faced with a long, empty box.
Plus, text-only emails have a 40% higher click-through rate than those that contain only images.
If you do decide to use pictures, make sure that you repeat everything in simple text.
3. Not Linking to Your Website
The entire goal of email marketing is to get people to click through to your company website.
Your email needs to include at least one link that sends subscribers to a dedicated landing page that continues the email message.
Similar to marketing campaigns that utilize search engines, you want to create a dedicated landing page for your email campaign, making sure that you include the link in the email.
4. Using a ‘One-Size-Fits-All’ Approach
The most effective form of any marketing method is relevance. Your message needs to be relevant to your subscribers.
The one-size-fits-all approach no longer works. Being relevant shows that you care about your subscribers.
Only 11% of businesses segment their email lists, which makes creating relevant email marketing campaigns a competitive advantage for your business.
Your segmentation can be basic or complex. By segmenting your list and customizing your message, you’ll have more engaged customers and higher click-through rates.
5. Ignoring Mobile
54% of all emails are now opened on a mobile device, and 40% of mobile users check their email more than four times a day.
If your email campaign isn't optimized for mobile devices many of your subscribers may not be able to read your message.
Avoiding these 5 mistakes can ensure that your email marketing campaign is successful.
Email is still the most preferred communication channel for most customers, so creating an effective email campaign will help you out-perform the competition.
# 5 Must-Have Components of an Email Marketing Campaign
Email marketing has always been a powerful marketing channel, and automation makes the entire process lot more effective, faster, and smarter.
If you want to continue to see a positive ROI, then your campaign must be done right. If seen a decrease in your email marketing campaign performance, then you might be missing one of these
5 must-have components of an email marketing campaign.
1. A Plan
You have to have a plan in place before you can even start your email marketing campaign.
need to create a content strategy that includes topics that are relevant to your audience. They should be topics that are based on their interests.
To ensure that you keep on schedule, create a content calendar that outlines the release dates for each campaign.
2. Best Performing Subject Lines
The subject lines that you include in your emails will significantly influence open rates.
You want to avoid confusing, generic, misleading, and over-the-top subject lines. Make the subject lines short, informative, and to the point for the best results.
The subject line should set reader’s expectations and provide them with a list of the email. Refrain from using all caps and spammy keywords like “free,” “gift,” and “bonus.”
Personalizing your emails is one of the easiest ways to stand out in your subscribers' inboxes. Sending personalized emails will help to build trust in the mind of your audience.
A simple personalization trick, like addressing readers by their first name, can prove to be incredibly useful.
It has been shown that personalizing everything from the subject line to the products offered, can help to increase click-through rates, which can lead to a significant increase in revenue.
When it comes to successful marketing strategies, one-size-doesn’t-fit all. Email marketing focuses on getting subscribers to take action, and it requires you to have a solid understanding of your recipients.
Knowing your audience better can help you create segments that will allow you to tailor content to each subscriber, which will ensure better engagement.
5. Mobile Optimization
Sending out a non-responsive email will appear outdated on a mobile device and tablets.
With more and more people opening their emails on their smartphones and tablets, mobile optimization needs to become a natural part of the process.
If you want to run a successful email marketing campaign, make sure you are optimizing your emails for mobile phones and tablets.
you need to ensure that these 5 must-have components are included in every campaign you send out.
# Top 5 Email Marketing Tips For Creating a Successful Campaign
Despite what may have heard, email marketing is a complex process with many moving parts. you can still have a successful marketing campaign while keeping the process relatively simple.
Here are 5 of the top email marketing tips for creating a successful campaign.
# 1 – Make Sure Each Email Contains Obvious Links
The entire purpose of your email marketing is to drive more traffic to your landing page, website, or the product page.
Without driving more clicks to your website or page, you won't be able to convert customers.
The way you accomplish this is by including a lot of links in the copy of the email and making sure that they can't be missed.
# 2 – Make it Easy to Unsubscribe
While this may seem counter-intuitive to make it easier for users to leave your email list, the other option is a lot less appealing.
If your users become frustrated when trying to remove themselves from your list, they will eventually start flagging your email as spam. Every time a user marks your email as spam, it counts against your sender reputation with the email providers, which makes it much harder for your emails to end up in the inbox instead of the junk folder.
# 3 – Keep Your Text Short and Easy to Scan
Most of the people who get your emails aren't going to read the entirety of your email. They will scan it for the key points that they are interested in.
Use bold font and additional colors to highlight keywords or phrases and keep your text short.
Having too much text will quickly get your emails deleted and can create more risk of your emails triggering the spam filters.
# 4 – Send Test Emails Before You Send to Your Main List
There is nothing worse than sending out an email and then finding out that something broke in the email provider’s preview pane.
Before you send out emails to your entire list, make sure to send a test version to a test account using all of the big email providers.
This way you can catch any errors and fix them before you send them out to your main list.
# 5 – Always Ask User to Add Your Email to Their Contact List
You need to remind users, at every opportunity, that if they want to be sure to continue to get the valuable information they love getting from you that they need to add your email address to their contact list.
This way you can ensure that your emails won’t automatically be delivered to their junk mail folders.
These top 5 email marketing tips won't make you a perfect email marketer, but they will put you ahead of your competition. Just utilize these tips as a checklist when you're putting together your email campaigns to ensure it’s successful.
# Best Ways to Improve Your Email Marketing Open Rates
While many people may think that email marketing is dead, it still has one of the highest engagement rates of any marketing strategy.
Plus, with an average return of $42 for every $1 spent, email marketing also has one of the highest returns on investment.
The key to taking advantage of this is to find a way to stand out from the crowd. One easy way to figure out if your efforts are paying off is to pay attention to the open rates of your email campaigns.
Here are some of the best ways that you can improve the open rates for your email marketing campaigns.
1. Create an Engaging Subject Line
The first thing that consumers see in any email is the subject line. If you haven’t tested and optimized yours, then you are leaving money on the table.
A/B testing isn't just for your landing pages and websites; it is also an essential part of your email marketing. You want to aim for creating a casual and personal opening line.
2. Write Quality Content
If your customers come to expect your business to send engaging, entertaining, and informative emails, you'll see a substantial increase in your open rates.
However, if you are sending information that they can find elsewhere, or you send them nothing but promotional emails, your messages will end up in the trash bin.
One of the best ways to keep your open rates high is by sending high-quality emails less frequently.
3. Send at the Right Time
In marketing, timing is everything. This is especially true when it comes to email marketing. You want to make sure that you are sending emails at the best times based on the audience, message, and intent.
You can do some testing to find this out, or you can do your research on the industry to determine the typical results.
4. Avoid Spam Filters
The filters on email servers are becoming more and more sophisticated, and if your emails end up in subscribers’ spam folders, you’ll see your open rate plummet.
If you want to stay out of spam folders, then you need to make sure you avoid sending emails that look like spam. Limit the number of links in your message and make sure it doesn’t read like a brochure.
These are some of the best ways to ensure your emails get opened. If you want to run an email marketing campaign that is successful, then you need to work on increasing your open rates.
# Best Email Marketing Services for Your Small Business
Choosing the right service for your email marketing can have a significant impact on whether your campaign is successful or not.
Email marketing has become one of the most cost-effective tools that a business can include in its overall marketing strategy.
The success or failure of an email marketing campaign depends a lot on the software that you choose because it is responsible for making sure that your emails are delivered accurately.
If you have decided to make email marketing a priority for your business this year,
here are 4 of the best email marketing services for your small business.
# Letsmail (One Time No monthly fees )
World's 1st & Only Email Software Where No One Can Hurt Your Delivery Rates… Ever
Letsmail is a self-hosted software that will show you how to increase your email opens, get more clicks, and save hundreds of dollars per year when compared with other 3rd party email services.
With Letsmail, you won’t have to worry about paying monthly auto-responder fees ever again! You can get an overnight increase in email delivery, opens, clicks, and profits with a platform that you 100% control! There’s no limit on how many subscribers, automated sequences, and emails you can send, and many more things to say about Letsmail.
# GetResponse ( free for 30 days )
is an email marketing app that allows you to:
- create a mailing list and capture data onto it
- send emails to the subscribers on your mailing list
- automate your email marketing using ‘autoresponders’
- view and analyze statistics related to your email campaigns – open rate, click-through, forwards, etc.
In recent years, however, GetResponse has shifted its emphasis considerably:
the product now aims to be more of an ‘all-in-one’ e-commerce and online marketing solution — rather than a conventional email marketing tool.
Accordingly, in addition to email marketing features, GetResponse now also provides a website builder, chat features, e-commerce features, webinar hosting, landing pages, and automated sales funnels.
GetResponse has recently introduced new features, including conversion funnels and webinar hosting, that aim to make it more of an ‘all-in-one marketing platform.
# SendinBlue ( Paid & free Limited )
This is a complete SMS and email marketing service for businesses. The platform is incredibly easy to use and provides excellent tools for creating beautiful and highly engaging email campaigns. SendinBlue includes helpful automation tools for beginners that allow you to create workflows, send transactional emails, and segment users.
# AWeber ( Paid & free Limited )
One of the oldest email marketing platforms, AWeber continues to be a popular service provider for small businesses. They offer a broad range of tools for small and medium-sized businesses to manage their email marketing campaigns. It's easy to get started with AWeber as it connects seamlessly to most site-building platforms. When you sign up for the service, you get access to ready-to-use templates, list management, email tracking, and autoresponders.
While there are dozens of email marketing services that you can use, it is essential that you choose the right one for your business. These five choices are great for those who are just getting started building an email marketing campaign.
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