13 Ways to Generate Leads
You've done everything you can think of to increase brand awareness, but you're still not generating the leads that you need to grow your business significantly.
While there are literally hundreds of ways that you can generate leads, the following strategies will help to increase your leads in a short period of time significantly.
1- Create a Blog
One of the best lead generating tools that your business can use is having a blog.
Not only does this allow you to have complete control over what is said, but it also provides the opportunity to have your reader’s undivided attention.
Make sure that your blog is fully optimized to generate leads by providing a sign-up section for your newsletter and by using the margins to promote your business.
2- Create a Newsletter
If you don’t already send out a regularly scheduled newsletter, then you’re missing out on one of the easiest ways to generate leads for your business.
Not only do you have a captive audience when you send out a newsletter, but connecting to your prospects through email is a great way to keep from getting lost in the Internet noise.
You want to make sure that you place your signup form for your newsletter in every possible place on your website that makes sense.
3- Create an Engaging Video
Spend some time developing a great idea that promotes your business, while at the same time engaging your potential customers. Once you’ve uploaded your video, you can use TubeMatic to drive traffic to your video for pennies per view. YouTube and other video sites will allow you to put links directly into your videos, so use this feature to link back to a specific landing page on your site.
4- Hold a Webinar
Webinars are a cheap tactic to get your message to thousands of prospects. Many services provide you with the tools to broadcast a webinar quickly.
Come up with the idea that will help your customers and then start to promote it on social media, your network, and your newsletter
5- Get on Pinterest
If you're not already utilizing Pinterest for business, what are you waiting for? Pinterest is a dream platform for generating leads because you can use it to reach out to influencers in your niche and start valuable conversations with them.
The influencers followers, who probably match your target audience, will see your interactions with them and are more likely to follow you or visit your site.
6- Restrict High Demand Content to Registered Users
If you create highly unique and on-demand content, it is a good idea to restrict it so that only registered users of your website have access to it.
Many companies that publish their own research reports and surveys use this approach because their content is in high demand in their industry and it is a tactic that has proven to generate high-quality leads.
7- Offer Free Trials
Providing free trials to qualified customers is a common practice for businesses that sell online. There are two objectives for the tactic.
The first is to allow prospects the opportunity to test your product to see if it will fit their needs.
Secondly, and more importantly, offering a free trial is a great way to capture the contact details of users who may not have otherwise provided it.
8- Optimize Your Landing Page
One of the most underused strategies for generating more leads is optimizing and reducing the clutter on your landing page.
Every line and link that appears on your landing page is a distraction that could keep your prospects from signing up. To generate more leads, reduce the clutter and keep the focus on your sign up form.
9- Change Your marketing message
A recent study conducted by the Digital Marketing Association found that more than 60 percent of visitors sign up for company newsletters to get the offers.
Along with providing a free product, whether it be a white paper, eBook, or other digital product, you can also change the marketing message to generate more leads.
Instead of saying “sign up for our newsletter,” you can change it to “get exclusive discounts here.” Making this simple change can have a significant impact on the leads that you generate.
10- Use Smart Guest Blogging
There is no better, and free method, to build your brand, market your services, and generate new leads than with smart guest blogging. Instead of guest blogging for backlinks and SEO focus on targeting high authority blogs that are popular with your target audience. Create high-quality content that clearly demonstrates your experience and expertise in your niche.
11- Offer Free Products
If you are selling a good product or service, and you believe that it can add value to your customer's life, you might want to consider offering a free service trial or product for a limited period. This will provide your prospects with a look at your product and how it can be of use to them. You need to select candidates that have a genuine need for your product and who can also spend the money to purchase it.
12- Offer an Attractive Affiliate Program
Affiliate marketing programs are one of the best ways to generate a lot of leads and sales without spending any money. An affiliate marketing program pays individuals a commission for promoting and marketing your products or service, and they only get paid if you make a sale due to their marketing efforts. So, it’s a win-win situation for everyone who participates
13- Use Giveaways
A great way to get the ball rolling and generate word of mouth about your business is to use different incentives for your target audience. The incentives can be anything from a direct discount to a product giveaway through social media. Giveaways work particularly well with Twitter and Facebook users and can help you generate dozens of leads in no time.
These thirteen strategies will help you drive more traffic to your company’s website and generate more leads quickly.
Implementing these lead generation strategies can go a long in increasing the number of visitors that convert to quality leads.